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Workshop Overview: This two-for-one session gives nonprofit leaders a foundational understanding of public relations and social media and how to leverage both to elevate their mission. Through a fun, mission-centered workshop, nonprofit leaders will learn to build a PR and social media strategy rooted in clarity, dignity and storytelling. Participants learn what makes a story newsworthy, how to develop relationships with the media, and how to craft pitches that resonate with reporters and editors.
What Participants Will Learn:
What PR is and why it matters for nonprofits
How to identify what is truly newsworthy
How to craft clear, compelling pitches
Building and maintaining media relationships
Practical tips to gain traction with local media outlets
How to turn mission statements into clear messaging
Identifying content pillars that reflect impact
Aligning social media content with development and program goals
A simple month-by-month content approach
How social and PR work together for brand awareness
What Participants Will Walk Away With:
A simple pitch template
A list of newsworthy angles for their organization
Three to five content pillars
A refreshed, mission-driven social bio
Tools for sustainable social engagement
Ideal for: Nonprofit communications teams, executive directors & leaders, program leaders, development teams
Led by: Lauren McKinnon + Jillian Bowman, Project Mockingbird
Workshop Overview: This two-for-one session gives nonprofit leaders a foundational understanding of public relations and social media and how to leverage both to elevate their mission. Through a fun, mission-centered workshop, nonprofit leaders will learn to build a PR and social media strategy rooted in clarity, dignity and storytelling. Participants learn what makes a story newsworthy, how to develop relationships with the media, and how to craft pitches that resonate with reporters and editors.
What Participants Will Learn:
What PR is and why it matters for nonprofits
How to identify what is truly newsworthy
How to craft clear, compelling pitches
Building and maintaining media relationships
Practical tips to gain traction with local media outlets
How to turn mission statements into clear messaging
Identifying content pillars that reflect impact
Aligning social media content with development and program goals
A simple month-by-month content approach
How social and PR work together for brand awareness
What Participants Will Walk Away With:
A simple pitch template
A list of newsworthy angles for their organization
Three to five content pillars
A refreshed, mission-driven social bio
Tools for sustainable social engagement
Ideal for: Nonprofit communications teams, executive directors & leaders, program leaders, development teams
Led by: Lauren McKinnon + Jillian Bowman, Project Mockingbird