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Workshop Overview: A practical session designed to help leaders communicate clearly, confidently and effectively with the media. Participants learn how to stay on message, handle difficult questions and represent their organization with professionalism and ease.
What Participants Will Learn:
Understanding the media interview process
How to prepare key messages and talking points
Techniques for staying calm and confident
Bridging, blocking, and staying on message
Common pitfalls and how to navigate challenging questions
What Participants Will Walk Away With:
A clear set of talking points
Tools for handling tough questions
Increased confidence speaking on behalf of their organization
Ideal for: Executives, communications leads, program spokespeople and small-business owners
Led by: Susanne Williams, Project Mockingbird
Workshop Overview: A practical session designed to help leaders communicate clearly, confidently and effectively with the media. Participants learn how to stay on message, handle difficult questions and represent their organization with professionalism and ease.
What Participants Will Learn:
Understanding the media interview process
How to prepare key messages and talking points
Techniques for staying calm and confident
Bridging, blocking, and staying on message
Common pitfalls and how to navigate challenging questions
What Participants Will Walk Away With:
A clear set of talking points
Tools for handling tough questions
Increased confidence speaking on behalf of their organization
Ideal for: Executives, communications leads, program spokespeople and small-business owners
Led by: Susanne Williams, Project Mockingbird